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When you’re riding your bicycle, day or night, standing out is a good thing.

Based on research conducted with Clemson University, Trek’s recommendations for increasing your visibility on the road will help you to stay safer on every ride. The ABCs of Awareness are: Always On, Biomotion, and Contrast. These 3 elements provide cyclists with a plan that is easy to understand and implement when choosing cycling gear that stands out.

 

1 - ALWAYS ON

Did you know that 80% of accidents occur during daylight? Keep your front and rear lights running, day and night. Ask us about our new Bontrager daytime running lights, which significantly reduce the likelihood of a collision.

2 - BIOMOTION

Highlight your body’s moving parts - not just your torso. Wear products with reflective materials on your feet and legs. This high visibility gear makes you more recognizable as a human, and less likely to be overlooked by a motorist.

3 - CONTRAST

Understand your riding conditions, and choose the right gear for the occasion. Opt for fluorescent cycling apparel during the day, and transition to reflective materials at night. Stand out, day and night, with the ABCs of Awareness.

 

THE BEST SOLUTION

If you’re looking to reduce the chance of an accident, research suggests that riding with a flashing light that’s daylight visible is the single best product solution to help make a cyclist more noticeable.

2.4X

Using a flashing tail light in the day makes you 2.4x more noticeable than with no lights at all, and 1.4x than in steady mode. Bontrager Daytime Running Lights use an interruptive flash pattern to increase noticeability, specifically in daylight conditions.

80%

8 out of 10 cycling accidents occur during the day. Daytime Running Lights are the single most effective product to help increase your noticeability during the day.

Creating a light visible in the daylight requires intentional design. By directing or amplifying output, we intensify the beam or extend its range. Without this, a light may appear bright, but will not be noticed in the day. Most tail lights use a steady flashing pattern. This pulsing is less noticeable than one that continually varies its intensity and pattern. The Day Flash setting featured on Bontrager Daytime Running Lights was created to specifically increase noticeability with varying outputs and an interruptive flash pattern. Daytime Running Lights are brighter than what you would use at night in order to give drivers more reaction time. Bontrager Daytime Running Lights are detectable from a greater distance than other lights, from ¼ mile to over 2km away in daylight conditions given the specific model.
Super compact daytime running lights

Featured Daytime Running Lights

ALWAYS ON | FEATURED DAYTIME LIGHTS

Bontrager Ion 100 R/Flare R City Light Set
$69.99

Party in the front and in the back One light set for a complete daytime… [more]

Bontrager Flare R Tail Light
$59.99

Make every ride safer with the first tail light designed for daylight… [more]

Bontrager Ion 100 R
$39.99

Small but powerful The Ion 100 R is daytime visible and designed for the… [more]

 

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